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Map your Ideal Customer Profile - in 8 boxes.

Fill an 8-box canvas covering segment, size, region, buying trigger, pains, alternatives, objections, and decision-maker. Print or download as a one-page PDF. Used by Prospea's own prospecting team to qualify new markets.

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Ideal Customer Profile - Prospea Canvas

Segment

Size

Region

Buying trigger

Pains

Alternatives

Objections

Decision-maker

Why eight boxes

A good ICP is specific enough that you can recognize a match in ten seconds. These eight fields are the minimum we've found that force the kind of specificity that produces reply rates above 3% on cold outbound. Your answers auto-save in this browser; print to PDF when ready.

Run it at scale

Turn the canvas into a live lead list.

Paste your ICP boxes into Prospea and we'll pull every matching local business, verified contacts and site scores included.

Start free - 20 leads / month